5 Makeup Tips for Women over 40

1. Don't be afraid of powder.

Today's powders are very refined, easy to apply and look very natural on the skin. They wear well too and can actually help your makeup last longer.

2. Shimmer is ok

Especially when used in the right areas. Shimmer is not glitter. If you apply it on the right areas, it can actually highlight your features and help add dimension to your skin. If you use one texture everywhere, your features can end up looking flat.

3. Lightweight textures are ideal.

Anything too thick or heavy can emphasize lines and imperfections that you actually want to hide. Lightweight does not mean that something lacks coverage.

4. Avoid harsh lines

Especially around the eye and lip area where wrinkles are prone. Blended eyeliner is much more effective at drawing attention to the eye area without emphasizing lines around the eyes. In addition, avoid strong lines around the lips because this can also emphasize aging in this area.

5. Use skin care for a balanced, healthy complexion.

Addressing skin care concerns like dryness or oiliness not only helps makeup look better, but also promotes a more youthful appearance.

Flekk was created to educate women of all ages on how to create a current, youthful look that enhances your features in just a matter of minutes

Take the Flekk Quiz to find your perfect palette

Feel BEAUTIFUL with this easy 4-step eyeshadow palette. It’s so simple–you’ll be out the door in less than 5 minutes!

Each of the high-quality matte eyeshadows in this palette has a purpose. You’ll discover how to highlight, contour and line your eyes using a quick and easy 4-step process.

THERE’S NO NEED TO BE INTIMIDATED BY MAKEUP EVER AGAIN!

Simplify your makeup application routine, so you can feel beautiful and trust that your look will last all day long!

Looking pretty has never been easier. There's a palette for every woman–and every mood!

Fine: Neutral Gold/ Light Golden Taupes

'Fine' includes the following shadows: Bone, Nude, Taupe-Gold, Taupe, Brown

Flawless: Champagne Nudes

'Flawless' includes the following shadows: Bone, Nude, Champagne, Light Brown, Brown

Flirty: Rose Gold

'Flirty' includes the following shadows: Champagne, Nude, Rose, Light Brown, Mahogany

FLEKK Eye Shadow Palette and Brush Set

Feel BEAUTIFUL with this easy 4-step palette and brush set. It’s so simple–you’ll be out the door in less than 5 minutes!

FLEKK Founder, Lindsey Bouffard, spent 10 years working as a professional celebrity makeup artist, doing makeup for red carpet events like the Oscars, Golden Globes, and New York Fashion Week.

Lindsey is also a beauty expert who has worked with countless women to help them achieve better results with their makeup. She created FLEKK in an effort to provide easy-to-use products that would work everyday, for all women.

FLEKK Eye Shadow Palette and Brush Set

Feel BEAUTIFUL with this easy 4-step palette and brush set. It’s so simple–you’ll be out the door in less than 5 minutes!

Quikk Contour Palette

Feel BEAUTIFUL with this easy 4-step palette and brush set. It’s so simple–you’ll be out the door in less than 5 minutes!

Say goodbye to complex makeup palettes that require too much time. We take the guesswork out of makeup and walk you through every step of the application process. You'll look flawless every time.

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